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The Power of Web Advertising


Advertising is everywhere around us whether we realize it or not. The importance of traditional advertising such as radio, television, billboard, newspaper, magazine etc. are well known. To this list we now must ad Internet Advertising.

Some Facts and Figures

It is estimated that US online advertisers will be spending $25.1 billion in 2010, representing 10.8% growth over 2009. Economists forecast healthy economic gains, along with the ongoing shift of advertising dollars from conventional to on-line media, have contributed to the double-digit increase.

In September 2006, the Interactive Advertising Bureau reported overall online advertising in the USA rose 37% year to year to US$ 7.9 billion. 1Q 2007 online advertising revenues for US newspapers increased 22% to US$ 750 million, 7% of total advertising revenue of US$ 10.6 billion. By contrast, print advertising declined, with classifieds down 13% due to a move to Internet websites. Although total 1H 2007 US advertising revenue dropped, online ad revenue increased 23%. By April 2007. Worldwide Internet advertising was forecast to grow by 30% in 2007 while Information estimated that Mobile advertising will grow from US$ 2 billion in 2007 to US$ 11.3 billion by 2011.

In August 2007, Veronis Suhler Stevenson predicted online advertising in the USA will grow by 21% per year and out-rank newspaper advertising by 2011 when it will be valued at US$ 62 billion. 2007 was the first year the average time spent online exceeds the time spent reading newspapers. By September 2007, online advertising was the fastest growing advertising sector and US online advertising reached $US 20 billion in 2007, 7% of the US$ 285 billion market. In October 2007, Zenith Optimedia cut its forecast of growth in US advertising from 3.3% to 2.5% as a result of drop in property adverts. Worldwide Internet advertising did grow by 30% in 2007.

Internet online ads come in many different forms and are generally more attractive and include more information than printed advertisements. These advertisements are very widespread and easily found on the Internet. As such ads are easily changed and online advertising tend to promote items, products or services that call for frequent updates.

It is of great advantage and even a necessity for any business to explore internet online advertising. Your company will benefit from every opportunity that can help you promote your products, services and web presents. Without advertising, it is difficult for you to establish or maintain a name and a voice for your company.

Do not undervalue the power of internet online advertising. Marketing your business to targeted customers on the Internet becomes increasingly important. The more you invest in advertising, the more target customers you can reach and the more web site traffic you will generate. This is of great importance if you want to step ahead of the heavy competition you will inevitably face online.

Create quality internet online advertising copy that will stand out from the crowd. Doing this means that your advertisements should not include any unnecessary typing or spelling errors and should give a clear and concise description of your product or products and services. Keeping your add concise with simple-to-understand copywriting will ensure that you don't lose targeted customers trying to decipher a wordy ad.